CNBC has ordered a new primetime documentary, series, “Bizography.” The program will profile well known companies and titans of industry.
“In primetime, our viewers are looking for more in-depth and behind-the-scenes stories of the companies and business leaders that CNBC covers during Business Day and ‘CNBC Bizography’ does just that,” said Ray Borelli, Vice President of Strategic Research, Scheduling and Long Form Programming, CNBC, announcing the pickup.
The primetime series pickup comes as CNBC’s dayside programming struggles to attract new viewers. As StreetInsider.com reports, the business network was down every hour compared to last year. Dayside is where CNBC gets most of its advertising revenue. While there are fewer viewers than in primetime, they tend to be an influential group that is very appealing to advertisers, and as a result the network gets a very high CPM.
“Bizography” will premiere on CNBC Wednesday, August 11 at 9 p.m.