CNBC's Jim Cramer, who has found himself at the center of the CNBC-FBN battle recently, is profiled on both coasts today.

The Los Angeles Times' Scott Collins writes Cramer has ignored the ads taken by FOX in the wake of his Today show pronouncement. "I have not seen any of the Fox ads," he said. "You know why? For the same reason that I haven't read a blog about me in years; I haven't read an article about me in years. Because you know what? I gotta do my job."

FBN EVP Kevin Magee is quoted as well. "People don't like to lose money," Magee said. "When he tells you to stay in a stock that collapses a few days later, people remember that stuff."

In a David Carr column in the New York Times, Cramer defends his five-year comment. "It was one of the greatest calls of my life," he said, "And I've been pilloried for it."

Cramer also discussed his former boss, FNC CEO Roger Ailes. "I like Roger, he taught me a lot," he said. "He taught me I am a hate 'em or like 'em person. The hated is the flip side of being liked."

And in case you're wondering, this time the New York Times included the disclaimer about their content-sharing agreement with CNBC.