TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CNBC’s Faber: On eBay, Ratings & Fox

A week before the premiere of his new documentary, “The eBay Effect,” CNBC’s David Faber talks to TV Guide’s Stephen Battaglio about the program (and CNBC’s ratings).
Faber’s last feature, “The Age Of Wal-Mart,” “has run about 27 times,” Faber says. “Every time it runs, it gets record ratings, so they keep running it.” But he says he doesn’t think about the ratings. An interesting excerpt:

 faberjune23.jpgTVG: There are low ratings on CNBC, but the argument has been that a lot of people are watching at work and are not counted by Nielsen.

Faber: Yeah, and none of whom by the way would ever have a Nielsen meter in their home. As long as you’re getting feedback to some extent, you know somebody is out there watching. You want to hear from the people you respect, and I’ve never felt that’s changed in a big way.

TVG: How do people at CNBC feel about Fox News coming up with a competing business channel?

Faber: I’ll be very curious how they decide to program it. I think competition is not a bad thing.
Check out the rest of the Q&A…

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!