TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CNN Looking to ‘Revolutionize’ Newsgathering With Twitter/Dataminr Parternship

CNN304x200CNN announced a new partnership with Twitter and New-York based technology company Dataminr Wednesday.

As our sister-site Lost Remote reports, “Dataminr for News” will offer CNN a leg up on the competition by expanding traditional news tips from phone and email to Twitter.

Dataminr uses an advanced algorithm to home in on similar sets of tweets around the world, thus alerting its clients to trends—or breaking news— potentially from the moment it’s first tweeted about.

“It is really about how we gather news,” CNN Worldwide president Jeff Zucker said at a press event announcing the launch. “At our core, that is who we are and what we are about. News-gathering is the key to everything that we do, and that is what we are very focused on.”

“We think it is revolutionary for newsgathering,” SVP of CNN.com K.C. Estenson said, jokingly calling it to “bionic vision for our reporters.”

The network has already been testing the program for six months, using it on-air for about two stories a day, including this past weekend’s Maryland mall shooting, and during the Nelson Mandela memorial service, when Dataminr alerted CNN to the most shared Mandela photos online. CNN then used those photos on-air.

Will the revolution stop at just newsgathering? The network says there are no plans to build specific segments or shows around the service.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!