TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CNN VP: ‘Trust is the Number One Thing We’re Thinking About’

cnnlogo.jpg

Do Americans trust the press?

NPR’s David Folkenflik looks into that very subject. “Trust in the media,” he says, “isn’t very high”. Folkenflik cites a Pew Research Center study last year that “found a historic low level of trust in the media…bias is virtually assumed.”

CNN VP and Senior Editorial Director Richard Griffiths weighs in. “Trust is the number one thing we’re thinking about…We’re not going to throw that away simply for higher ratings or more viewers on the web.”

Griffith says he routinely asks his staff, “Have we done right by the viewers to dig down and ask the right questions? Have we got the various different nuances to this story?”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!