Great headline in The Hollywood Reporter. Gail Schiller reports:

"In the first ever on-air pitch for one of its advertisers, CNN Headline News talk show host Glenn Beck recently plugged one of his radio show sponsors -- Select Comfort mattresses."

A HLN spokesperson says the "on-air entitlement" was "specifically targeted for his show," noting that "the advertiser has a relationship with Glenn Beck that extends beyond his Headline News program." But HLN will continue to "evaluate advertiser interest" in similar types of arrangements for Beck as well as other select Headline News shows... (Via ICN)