Broadband video commercials have a huge advantage over other forms of advertising because “they are almost certain to be watched.” A new study by CNN “found that 99 percent of viewers watch all or nearly all of the video ads shown before a requested news clip,” TV Week reports.

Greg D’Alba, executive VP and chief operating officer for CNN Advertising Sales and Marketing, says broadband video is a “valuable place to be right now:” “They’re going to watch that video because the content behind that commercial is very valuable to them.”

In just the past few months, CNN’s broadband video business “has spiked, jumping from 28 million streams in February to 41 million streams in April. With that, revenue has been growing at a double-digit-percentage pace…”