Code For The Pipeline

Beta testing for CNN Pipeline will begin in two weeks. New technology has been the biggest challenge to overcome, Jim Walton tells Broadcasting & Cable: “We are writing code and it has never been done before. Anytime you are building a product that is code, there are no absolutes and to make all the things work the way we want them to is complicated and time-consuming, that is the single thing that could delay us.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.