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Colbert Mocks ‘Today’ Prostate Exams: ‘I Will Not Be Out-Sweep-Swept by the Today Show’

Stephen Colbert took on the “Today” show this week, mocking Matt Lauer and Al Roker‘s on-air prostate exams as a sweeps stunt. Declaring he would not “be out-sweep-swept by the ‘Today’ show,” Colbert brought out John Lithgow, the Black Keys and former “Today” host Katie Couric — who underwent an on-air colonoscopy after her first husband died of colon cancer — to help him with his very own “November Sweeps Prostacular.” Watch:

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!