Cold Weather Won't Cancel ESPN's Super Bowl XLV Coverage

Not rain, nor sleet, nor snow will stop ESPN’s plans of broadcasting from Sundance Square in Fort Worth, Texas, as part of the network’s Super Bowl XLV coverage.

While temperatures were in the 70s over the weekend, the mercury is expected to drop in the teens by Tuesday evening.

“We’ll have heaters and electric blankets and told everyone to bring layers,” said Stephanie Druley, a senior coordinating producer at ESPN. “The [weather] the past few days has been quite a tease.”

A winter storm watch is expected to be issued for part of North Texas in the next 24 hours. Whether the storm will bring rain, snow, or ice is still uncertain.

“It can get uncomfortable,” ESPN anchor Trey Wingo said. “When I saw the forecast I packed two V-neck cashmere sweaters that will fit under my (suit) jacket, and my dress gloves.”

ESPN’s biggest concern is the extreme cold will keep visitors away. Only lightning would force ESPN to cancel their live programming.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.