Compassion Competition: Great Television & Great Service, Too

On Thursday’s Showbiz Tonight, David Haffenreffer talked the morning shows’ compassion competition. “When is it OK for a journalist to get involved in a story that they’re covering?,” he asked. NBC News VP Mark Lukasiewicz explained his POV: “We don’t confuse our role as journalists, which we understand and we think we do well and are proud of, with this other responsibility we have to try to work in other ways, as well. We’re journalists, but we’re also human beings.”

> I said: “Both NBC and ABC staffers have said to me, ‘We realize this is great TV, a great promotional effort for us, but it’s also a great service. So it’s fulfilling both goals.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.