TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Compassion Competition: Great Television & Great Service, Too

On Thursday’s Showbiz Tonight, David Haffenreffer talked the morning shows’ compassion competition. “When is it OK for a journalist to get involved in a story that they’re covering?,” he asked. NBC News VP Mark Lukasiewicz explained his POV: “We don’t confuse our role as journalists, which we understand and we think we do well and are proud of, with this other responsibility we have to try to work in other ways, as well. We’re journalists, but we’re also human beings.”

> I said: “Both NBC and ABC staffers have said to me, ‘We realize this is great TV, a great promotional effort for us, but it’s also a great service. So it’s fulfilling both goals.”

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!