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Compassion Competition: Great Television & Great Service, Too

On Thursday’s Showbiz Tonight, David Haffenreffer talked the morning shows’ compassion competition. “When is it OK for a journalist to get involved in a story that they’re covering?,” he asked. NBC News VP Mark Lukasiewicz explained his POV: “We don’t confuse our role as journalists, which we understand and we think we do well and are proud of, with this other responsibility we have to try to work in other ways, as well. We’re journalists, but we’re also human beings.”

> I said: “Both NBC and ABC staffers have said to me, ‘We realize this is great TV, a great promotional effort for us, but it’s also a great service. So it’s fulfilling both goals.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.