Couric Watch: Katie, Don’t Do It!

Leaving NBC would be “a terrible mistake” for Katie Couric, Richard Huff opines in today’s Daily News. “She should go the talk/interview show route” instead of the Evening News route.

“As someone who has watched Today for a long time, it’s clear that while Couric is very good at a lot of things – and she has to be, to be at Today – the CBS Evening News isn’t a good fit.” Why not? Because “she is not at her best sitting behind a desk reading a TelePromTer.” More…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.