TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Couric Watch: Thinking About Her Legacy

desperatenetsmar24.jpgGalley copies of Bill Carter‘s forthcoming “Desperate Networks” are “aready whizzing around New York and Hollywood,” Advertising Age reports. The book, set for a May 2 release, says “Katie Couric is thinking about her legacy, which is why she’s tempted to jump to CBS,” according to Claire Atkinson.

Here are some juicy details: “Mr. Carter relates that ABC’s appointment of Elizabeth Vargas and Bob Woodruff had Ms. Couric’s associates speculating that makes it easier for her to jump to CBS, since ‘That team she has to figure she can beat.’ Another friend relates that ‘The achievement of being the first woman solo anchor is a huge deal for her.’

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!