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Advice For Couric: Be Straightforward

By brian on May 14, 2007 03:42 AM

Quoting Dusty Saunders in the Rocky Mountain News:

There's another factor that could be having a negative effect: Couric displays an empathetic on-air personality.

When reporting the death toll in Iraq, she seems distressed. And when there's good news in the economy, she often smiles.

Perhaps Couric needs to develop a style similar to that of the late Peter Jennings, who would report news -- bad and good -- in straightforward fashion.

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