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Couric’s Grammy Special Finishes Third

couric_2-5.jpgKatie Couric‘s “All Access” Grammy special last night on CBS finished third in Total Viewers in the 9pm slot, according to the overnight Nielsen fast affiliate ratings.

The show averaged 6.83 million Total Viewers, behind FOX’s Lie to Me with 13.01 and ABC’s Lost with 10.98, but ahead of NBC’s Life with 6.76.

In the 18-49 demo, the special finished behind FOX, ABC and Univision, but ahead of NBC. For the night, CBS was 2nd behind FOX.

Earlier: Couric’s prime time newscast finishes second.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.