Covering the Fires: The Cable Ratings

As the flames are put out, the winds die down and the federal money comes in, the cable networks are adding up the ratings from their coverage of the fires.

According to Nielsen, here are the 3-day viewership averages for each network (6amET Mon – 3amET Thurs / live data):

• Total Viewers
FNC: 1,000,000
CNN: 681,000
MSNBC: 324,000
HLN: 260,000

• A25-54 demo
FNC: 264,000
CNN: 251,000
MSNBC: 125,000
HLN: 103,000

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