Archives: February 2007

When the stock market plunged yesterday afternoon, CNBC recorded a dramatic boost in viewership.

Between 3 and 5pm, CNBC averaged 183,000 demo viewers, topping both FNC (154,000), CNN (125,000) and MSNBC (92,000).

Jim Cramer had some of its highest viewership ever, with 162,000 demo at 6pm and 154,000 at 11pm.

On The Money averaged 148,000 at 7 and 109,000 at 10.

And Fast Money had its best demo rating ever at 8pm, 151,000, beating Paula Zahn‘s 113,000…

> Also: CNBC out-rated CNN during market hours (9:30 to 4pm) for the second consecutive day in the demo (146,000 vs. 127,000)…

> Update: 9:38am: In total viewers, CNBC didn’t do as well. FNC averaged 901,000 viewers, compared to 581,000 for CNBC. CNN had 540,000 and MSNBC had 263,000…

> Update: 9:48am: An industry observer replies: “What’s next – the Weather Channel claiming victory during a blizzard? The shock here is that they didn’t do BETTER than 581,000 viewers!”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.

Last December, Steve Capus said Dateline was going to take the format of To Catch A Predator “and apply it to other topics that have nothing to do with sexual predators.”

This sounds like it: “As the nation continues to hear the horror stories of children being abducted, homes being invaded, and alerts to be aware of, Dateline has put Americans’ vigilance to the test with the help of Today’s security consultant, Bill Stanton.”

It’s an hour-long hidden camera investigation titled “Wild Bill: Breaking and Entering,” reported by Rob Stafford and airing on Sunday, March 4 at 7pm. “He attempts to steal a car, break into a home, and then a hotel room and — in one of the most jaw-dropping moments — with the permission of their parents, he tries to lure unsuspecting children playing at the park to his car…”

Beginning tonight, the NBC Nightly News will be seen live in India on CNBC/TV18, making it the only American evening news broadcast to be seen on the sub-continent. The network reaches 30 million Indian households. ..

> Also: Did you know that NN is already seen across Europe on CNBC Europe?

Every cable news net is up vs. last year:

Total day:	FNC	CNN	MSNBC	HLN	CNBC
Feb. 07:	274	190	140	119	87
Feb. ’06:	235	130	116	96	81
% change:	+17%	+46%	+21%	+24%	+7%

Primetime:	FNC	CNN	MSNBC	HLN	CNBC
Feb. ’07:	408	244	183	169	114
Feb. ’06:	342	190	153	122	81
% change:	+19%	+28%	+20%	+39%	+41%

Total day:	FNC	CNN	MSNBC	HLN	CNBC
Feb. 07:	891	518	338	269	221
Feb. ’06:	852	425	272	224	201
% change:	+5%	+22%	+24%	+20%	+10%

Primetime:	FNC	CNN	MSNBC	HLN	CNBC
Feb. ’07:	1,602	780	464	420	268
Feb. ’06:	1,483	656	357	347	164
% change:	+8%	+19%	+30%	+21%	+63%

FishbowlDC introduces us to ABC’s off-air political team for the 2008 presidential campaign.

Meet Sarah Amos, Julia Bain, Kevin Chupka, Jennifer Duck, Jonathan Greenberger, Eloise Harper, Bret Hovell, Donna Hunter, Raelyn Johnson, Sunlen Miller, Brandon Odoi, Jan Simmonds, Matt Stuart, Brian Wheeler, and Zach Wolf…

Ratings data suggests that the bloom might be off the rose for CNBC’s Mad Money with Jim Cramer. February marked the third consecutive month of ratings losses year-to-year.

In December, Mad Money averaged 174,000 total viewers, down 23 percent from Dec. ’05; In January, it averaged 219,000 viewers, down 10 percent from Jan. ’06; and in February, it averaged 225,000 viewers, down 25 percent from Feb. ’06.

In the 25-54 demo, Cramer was down 35 percent in February compared to the year-ago (72,000 demo vs. 111,000). Notably, Mad Money’s 5pm lead-in, Kudlow & Co., was up 22 percent in the demo vs. last Feb… Larry Kudlow had more demo viewers than Cramer.

> Update: 2:06pm: The 6pm broadcast of Mad Money “has been up from prior month in total viewers 2+ for each of the last 2 months,” a CNBC insider responds. Also, “February 2007 was the best month for Mad Money 6PM since May 2006.”

“The night of Oscar, the most watched program on the cable news channels was a rerun of the 1/2 Hour News Hour,” Rush Limbaugh bragged yesterday.

He added: “It’s not even close to anything anybody else had the whole night on CNN, PMSNBC, or Headline News.”

The news satire delivered 364,000 demo and 971,000 total viewers, down from 499,000 demo and 1,478,000 viewers for the premiere, but still #1 on cable for the night…

An e-mailer asks:

“Did you notice this morning that Fox bailed out of the major story of the day — the opening of the stock market — at 9:34 (Four minutes after the markets open) to cover a hearing on ‘where to bury Anna Nicole?’

And Neil Cavuto was nowhere to be found this morning.”

> Update: 1:08pm: Cavuto is in Los Angeles for a business conference. He’ll be back on the air tomorrow…

Here’s the Bob and Lee Woodruff media schedule for the next few weeks, courtesy an anonymous tipster:

National Print

People Magazine–3/1 on stands

Ladies Home Journal– April

O Magazine–feature interview with Lee and Melanie Bloom– April

National TV

Feb 27 – ABC-TV — Good Morning America– (Bob only on ABC documentary)

Feb 27 – Oprah Winfrey Show

Feb 27 – ABC-TV — World News Tonight — Bob’s story

Feb 27 – ABC-TV — “To Iraq and Back: Bob Woodruff Reports”

Feb 28 – ABC Good Morning America – Lee and Bob

Feb 28 – National Public Radio –Morning Edition

Feb 28 – National Public Radio–Fresh Air

March 1 — CNN–Larry King Live

March 3 – CNBC–Tim Russert Show

March 5 – ABC-TV — The View

March 6 – Fox News Channel — On The Record With Greta Van Susteren

March 8 – CNN — Wolf Blitzer

March 9 – PBS — Charlie Rose Show

March 13 – MSNBC — Hardball with Chris Matthews

March 5 – Comedy Central — The Daily Show with Jon Stewart – (Bob only)

March 22 – ABC TV — Jimmy Kimmel Live

March 22 – Nationally Syndicated–Ellen DeGeneres Show

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