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Archives: May 2007

The Scoreboard: Monday, May 28

25-54 demographic: (LS)

Total day: FNC: 163 | CNN: 157 | MSNBC: 182 | HLN: 64 | CNBC: 78

Prime: FNC: 261 | CNN: 150 | MSNBC: 221 | HLN: 43 | CNBC: 197

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  155 125 124 387 242 154 207
CNN Blitzer: Dobbs: Blitzer: Zahn: King: Cooper: Cooper:
  170 164 144 157 150 145 156
MSNBC Investig.: Investig.: Investig.: Investig.: Investig.: Investig.: Investig.:
  230 200 176 229 215 220 273
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
  71/41 49 81 40 39 50 99


Data by Nielsen Media Research. Live and same day (DVR) data.

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May #’s: MSNBC Near CNN In Sales Prime

MSNBC GM Dan Abrams sent a congratulatory note to the staff this afternoon.

“…In the number that matters most to the business, ‘Sales Prime’ (M-Su 7p to 2a), we almost achieved our goal of overtaking CNN!,” Abrams wrote. “For the month of May (which on the Nielsen Calendar ended Sunday 5/27/07) we were just 9 thousand behind CNN in the key adult demographic (25-54). And if you include Monday (which is still the month of May on my calendar) the gap is narrowed even further to just 6 thousand!”

Diane Sawyer Gets TB Interview

ABC’s Diane Sawyer scored what’s probably the biggest get of the week: an exclusive interview with Andrew Speaker, otherwise known as the globetrotting Tuberculosis patient who criss-crossed countries and continents on planes (Atlanta to Paris to Greece to Prague to Montreal to New York) despite warnings not to travel. He is now in government-ordered isolation in a Denver hospital.

The exclusive interview will air Friday on Good Morning America

FNC’s Cameron Interviews Thompson

FNC chief political correspondent Carl Cameron got Fred Thompson in an exclusive television interview today. It comes less than 24 hours after Thompson announced that he will be ‘testing the waters’ in the 2008 presidential campaign.

“It’s a daunting challenge, takes a while to get your team together and to get up and running but we are taking the steps necessary to put us there if we make that decision,” Thompson said…

May #’s: Scarborough Posts Big Gains

Scarborough Country showed “the strongest growth” among the 9pm shows on cable news, MSNBC says.

Scarborough was up 50 percent in total viewers (480,000 vs. 320,000 last May) and up 43 percent in the 25-54 demo (157,000 vs. 110,000 last May).

“Is this why he’s a contender for the A.M. show?,” an e-mailer wonders. If he gets the Morning Joe job, who would replace him in primetime?

Eisner: “The Camera Makes Me Look Fat”

Michael Eisner, the host of monthly Conversations on CNBC, has a “pervasive if good-humored paranoia about how he looks on camera,” the Miami Herald notes.

It doesn’t sound all that good-humored: “The camera makes me look fat,” Eisner complained during a recent taping. The producer replied: “Want me to put a bag over your head?”

> Also: How long will the Conversations continue for? Eisner says: “When I first talked with CNBC, I agreed to do one Conversations. Then they said, ‘How about another six?’ Then they said, ‘How about another 12?’ It’s not like I ever had a plan about this. So who knows where it will go?”

May #’s: May 2007 Vs. May 2006 Data

Here are the hour-by-hour cable news ratings comparison for May 2007, versus the same month in 2006, from 3pm to midnight, via CNN:

> May 2007 vs. May 2006 (PDF)

MSNBC Seeks Morning Show Feedback

Sounds like MSNBC hasn’t made a decision about its morning programming quite yet.

newsVIPs, an online opinion panel used by NBC, is asking for feedback about the rotating hosts seen on MSNBC since Don Imus’ departure.

“As you may know, MSNBC has been experimenting with a variety of hosts in the 6am-9am hour to replace Imus in the Morning. We are interested in your opinions of the programs that have aired thus far,” the survey reads.

David Gregory and Joe Scarborough have both received press attention as potential replacements…

MSNBC First TV Net To Name TB Patient

MSNBC was the first television network to report the name of the TB patient.

“NBC News has learned the identity of the victim,” Contessa Brewer said at 11:24am. “His name is Andrew Speaker. He’s reportedly a 31 year old personal injury attorney who works with his father in Fulton County, Georgia.”

MSNBC was beat only by WCBS radio, who had the news a few minutes earlier. Both stations beat the wire services and other media organizations…

May #’s: Dobbs Is #1 On CNN In Demo, Beating Larry King & Every Other Show


It can now be said: Lou Dobbs has the top-rated show on CNN in the 25-54 demographic.

Perhaps the most dramatic proof yet of Dobbs’ success, the newsman delivered more demo viewers than perennial first place host Larry King in the month of May.

Dobbs has been creeping up on King for a while. In the first quarter, he averaged 250,000 compared to King’s 295,000. In April, he averaged 284,000 compared to King’s 306,000.

In May, for the first time, he topped King, averaging 222,000 demo viewers at 6pm. King averaged 220,000 in the demo at 9pm.

Dobbs is only 100,000 viewers away from King in total viewers.

Additionally, Dobbs beat FNC’s Special Report “during two of the four weeks of May” in the demo, CNN notes. Both weeks, Dobbs had a few thousand more demo viewers than Brit Hume.

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