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Archives: August 2008

From Beijing to Denver, Strong Weekend Ratings for NBC

brokaw_8-31.JPGNBC’s weekend programs broadcast from Beijing and Denver last week, and from both locations performed strong in the ratings.

Meet the Press was the top rated Sunday morning show, averaging 4,300,000 viewers. ABC’s This Week averaged 2,698,000, CBS’ Face the Nation had 2,484,000 and FOX News Sunday averaged 1,374,000. NBC, ABC and FOX showed week-to-week gains.

The Today show was the number one show on Saturday and Sunday, even eclipsing CBS Sunday Morning. It was Sunday Today’s first win over CBS Sunday morning in total viewers since February 12, 2006, during the Torino Olympics, and it was the highest delivery for the program since February 25, 2007.

Extended on Cable, Special on Broadcasters As Gustav Roars Toward Shore

gustav_8-29.jpgThe hurricane keeping the President and VP away from the Republican National Convention is getting wall-to-wall coverage on the cablers.

Currently Gov. Bobby Jindal is speaking on all three cable networks — the Veep potential has also announced he will not be at the RNC.

FNC has employed a permanent lower third, even during commercial breaks, of Gustav information and a radar map. MSNBC announced it has replaced doc block from 7-9pmET with hurricane coverage.

Kate Snow
anchored a special report on ABC News at around 12:40pmET, with coverage of President Bush’s press conference on Gustav.

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The VP Nominee, Like You’ve Never Seen Her Before…Unless You Lived In Alaska in the Late ’80s

An Alaska TVNewser tipster (that would be our first) tells us the local CBS affiliate has dug up video of Gov. Sarah Palin, anchoring a sports segment at the station in 1989. The big sports stories this day: Pete Rose‘s alleged betting on baseball and the NCAA Final Four. The tipster also writes, “Palin was the sports reporter on the day the Exxon Valdez ran aground.”

Earlier: Is Sarah Palin One Of Us?

Look Who Dropped In On the Daily Nightly

On Brian WilliamsDaily Nightly blog, there’s a commenter whose added a link to Bill O’Reilly‘s blog. And on O’Reilly’s blog, O’Reilly writes about Williams and other NBC News personalities. The comment is signed “From your friend Bill.” Although it’s hard to imagine Bill O’Reilly actually left the comment. But if he did, he spelled his own name wrong.

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O’Reilly “Almost Sick” Over MSNBC Chyron

palin_8-29.jpgA chyron appearing on MSNBC yesterday afternoon around 4:15pmET had Bill O’Reilly fired up last night.

The chyron read, “How many houses does Palin add to the Republican ticket?” and teased a segment about Palin’s finances (apparently it’s one house and two properties).

Calling it, “One of the most outrageous things that I’ve ever seen in my 35 years of journalism,” O’Reilly took particular offense with the fact the chyron appeared during a “news” hour.

Laura Ingraham was the guest, and she identified herself as a former MSNBC anchor. “There’s a lot of those littering the side of the road,” she said.

O’Reilly went on to attack Jeff Immelt, Brian Williams and Tom Brokaw in the context of the chyron.

Click continued to see the Factor clip from last night…

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The Scoreboard: Thursday, August 28

25-54 demographic: (L +SD)

Total day: FNC: 396 | CNN: 592 | MSNBC: 338 | HLN: 131

Prime: FNC: 988 | CNN: 2305 | MSNBC: 1163 | HLN: 274

  5p: 6p: 7p: 8p: 9p: 10p: 11p*:
FNC ElectionHQ: Hume: Shep.: O’Reilly: H&C: DNC: Greta:
  312 282 366 703 853 1409 1275
CNN Blitzer: Blitzer: DNC: DNC: DNC: DNC: DNC:
  236 312 721 1340 2083 3489 1930
MSNBC Hardball: Gregory: DNC: DNC: DNC: DNC: DNC:
  168 196 320 663 1016 1810 1206
HLN Prime: Prime: Beck: Grace: Beck: Grace: Showbiz:
  96 133 86 464 258 152 234


Data by Nielsen Media Research. Live and same day (DVR) data.

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Gustav a Cat 3 4, And Heading For the Gulf

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The networks are continuing to move in correspondents to the Gulf coast as Hurricane Gustav developed into a Category 3 storm this morning. With Gustav bearing down on Cuba today, NBC’s Havana correspondent Mary Murray has been doing live shots on MSNBC. As for anchor coverage, CNN’s Anderson Cooper was on the ground in New Orleans for his show last night. The show was also live for its second hour at 11pmET. The networks are keeping a close on the storm today to determine who will head to south this weekend and who continues on to Minnesota for the RNC. During a TVNewser Live Chat last week at the DNC, Fox News Channel’s Greta Van Susteren was asked how Gustav might effect network coverage of the RNC. She told the questioner, “I expect to be on the first plane to the hurricane. ”

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Dave Marash On His “Really Exciting” New Job

<img alt="Dave Marash.jpg" src="/tvnewser/files/original/Dave Marash.jpg" width="156" class="alignright" vspace=6 hspace=3 /. First on TVNewser: After leaving his job as a Washington, DC-based anchor for Al Jazeera English in March, Dave Marash tells TVNewser he’s heading to China this fall, to teach journalism for a semester at Shantou Technical University. “The teaching is going to be really exciting,” he says. “And I can’t think of a more interesting place to be than China right now.”

He’s following in the footsteps of other U.S. journalists on staff at Shantou: ex-CNNer Peter Arnett and former CBSer Peter Herford.

In January, Marash will move on to the University of Hong Kong, where he’ll teach for the spring semester.

Marash also just wrapped up some freelance television work — a series of reports on Eastern Europe done with his producer/videographer/editor wife Amy Marash — for the new, Martin Savidge-anchored PBS program Worldfocus. The show is scheduled to debut October 6. “I’m convinced they want to do serious global news reporting on television,” Marash says. “And the opportunity to do that is rare, and I believe in their case is going to be terrific. So I literally couldn’t say no.”

Earlier: 5 Questions For…Dave Marash

(photo: Tim Sloan, AFP/Getty Images)

NBC Making Use of Its Newest Acquisition

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NBC News programs are beginning to incorporate meteorologists from The Weather Channel, which NBCU acquired in a multi-billion dollar deal with two private equity firms last month. Weather Channel meteorologist Jim Cantore has appeared on the Today show and Nightly News over the past two days discussing Hurricane Gustav.

This raises the question about what NBC’s plans are for NBC Weather Plus. The network, based at the CNBC complex in Englewood Cliffs, NJ, provides forecasts for a 24-hour, localized digital channel as well as for MSNBC and CNBC. Weather Plus meteorologist Bill Karins appeared on Nightly News Wednesday.

But if NBC’s goal is to begin incorporating The Weather Channel meteorologists into its programs, the next several weeks will give them the best opportunity all year. The NBCU acquisition of the Weather Channel is expected to be complete by the end of the year.

Recent Palin Interviews, Queued Up For Cable

Palin_Bartiromo_8.29.jpgCNBC put its Gov. Sarah Palin interview, conducted Monday by Maria Bartiromo, to good use tonight. The network rushed together “A Maria Bartiromo Special: The Sarah Palin Interview” that aired at 10pmET.

The special concentrated almost entirely on energy issues, but Bartiromo did ask Gov. Palin if she’d been approached by Sen. McCain to be VP and whether she’d even want the job. “You know,” Palin said, “I go back and forth on thinking would I be able to help and contribute more as the Governor of the state of Alaska, which I am now and I think that we can do, help the nation more, become more energy independent and become more secure…I think today, where I am right now is probably where I can contribute most, so that’s my answer to the VP thing.”

And that admission didn’t come until the last minute of the show.

Producers kept a large CNBC EXCLUSIVE banner up through most of the program. The special was a series of questions and answers edited together, without Bartiromo creating “bridges” between them to create a true narrative. Presumably, that would have been the plan had today’s news not significantly moved up the air date.

Meanwhile, CNN and FNC aired recent interviews with Palin today as well.

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