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Archives: March 2009

MSNBC 10pm Plans on Hold…For Now

Ten_3.31.jpgThe AP’s David Bauder reports MSNBC has shelved plans for a new 10pmET show to follow Keith Olbermann and Rachel Maddow. For now, a Countdown repeat will continue to air at 10pmET.

“We’re not going to mess with it until we see where it levels off,” MSNBC president Phil Griffin told Bauder. “It places the burden, if we are going to put a show there, (for it) to be a big show because the repeat of ‘Countdown’ is doing so well.”

The Countdown re-air has been averaging 902,000 Total Viewers while FNC’s Greta VanSusteren is averaging 2.1 million and CNN’s Anderson Cooper draws 1.2 million at 10pm. But the Olbermann rerun has topped AC360 in the A25-54 demo on some nights, including just last Friday.

When asked if he had anything to do with postponing the plans for a new 10pm show, Olbermann told TVNewser, “No, I didn’t have anything to do with it and honestly, I don’t think anything in the time frame of this process has changed.

The fact that the 10pm replay is more competitive now is obviously great news, but if a terrific opportunity for a new show presents itself tomorrow, management will move on it,” predicts Olbermann.

(h/t ICN)

With NCAA Lead-In “60″ in Top 10 Again

Sunday’s 60 Minutes was the 8th most-watched show in the U.S. last week. It’s the second straight week it made the top 10 and currently ranks #13 for the season. Compared to the same night last year, the CBS news magazine is up 8% in both Total Viewers and A25-54.

The show was given a boost by the late-running UNC – Oklahoma NCAA tournament game but might have done even better if NBC’s coverage of Tiger Woods‘ comeback victory at the PGA Tour’s Bay Hill event had finished earlier than it did. NBC Sports coverage run until just before 8pmET.

Evening News Ratings: Week of March 23

For the 24th consecutive week, NBC Nightly News with Brian Williams was the top-rated evening newscast last week in Total Viewers (18th week in a row in the A25-54 demo). Compared to the same week last year, NBC is up in both categories while ABC and CBS have declined.

ABC has extended its lead over CBS, however, in both categories year-to-year. It is also ABC’s largest lead over CBS this month.

All three networks were up week-to-week in Total Viewers, with NBC was up by the most. NBC and ABC grew week-to-week in the demo.

ABC World News had reduced coverage due to President Obama’s news conference on Tuesday, and the average was not counted. The CBS Evening News average on Thursday and Friday was excluded due to NCAA basketball.

Total Viewers: NBC: 9,210,000 / ABC: 8,100,000 / CBS: 6,120,000

25-54 demo: NBC: 2,830,000 / ABC: 2,370,000 / CBS: 1,760,000

Q1 2009 Rating: CNBC’s Best in Eight Years

As the economy continues to be the dominant story, daytime viewers are keeping a closer eye on CNBC. The network had its best first quarter since 2001 in Total Viewers (332,000) and the best first quarter since 2007 in A25-54 viewers (96,000). This is for Business Day programming — 5am-7pmET.

During Business Day, CNBC is up 8% year-over-year in Total Viewers and up 16% year-over-year in A25-54 viewers.

CBS’ Mitchell Talks Cronkite, Mizzou on the Menu

mitchell_3-31b.jpgRuss Mitchell of CBS’ The Early Show and anchor of the Sunday Evening News was our guest this morning on the Menu podcast.

Mitchell discussed recently filling in on the CBS Evening News for Katie Couric. “The Evening News during the week is a little more structured, I think on the weekends you can be a little more flexible,” he said. “Both shows are great broadcasts to anchor, and I enjoy all of it.”

On Friday Mitchell receives the Missouri Honor Medal for Distinguished Service in Journalism from his alma mater, the University of Missouri. “Of all the honors I’ve been fortunate enough to have in this business, this is by far to me personally the greatest honor,” he said of the award.

Mitchell will also lead a master class on the changing TV news industry. “The traditional model of doing things is long gone, so what I tell them is to have a thick skin, know they’re going to get knocked down many times, and to also have as many skills as possible under their belt,” he said.

Also discussed: Mitchell’s (and Walter Cronkite‘s) thoughts on the newspaper industry, the future of online video and Mitchell’s still-alive NCAA bracket.

You can listen to all the past podcasts at and call in at 646-929-0321.

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Q1 2009 Ratings: MSNBC Tops CNN in Prime Time

As expected, and for the first time ever, MSNBC has defeated CNN and claimed second place in weekday prime time for the month of March in both Total Viewers and the A25-54 demo. MSNBC is up 22% in Total Viewers vs. March 2008 (1,147,000 vs. 1,117,000) and up 3% in A25-54 (375,000 vs. 365,000).

For March: “Countdown with Keith Olbermann” (#2 in the hour) is up 22% in the demo and up 30% in Total Viewers year-over-year. “The Rachel Maddow Show,” in its seventh month, again topped CNN’s “Larry King Live” in the demo, but was edged out by King in Total Viewers. “Maddow” is up 98% in Total Viewers and up 70% in the demo compared to the time slot’s prior program, “Verdict with Dan Abrams.”

And for the first time in more than 7 1/2 years, MSNBC’s morning show beat CNN’s in the demo. “Morning Joe” edged CNN’s “American Morning.” “A.M.” still wins in Total Viewers. The last time MSNBC beat CNN in the mornings was August 2001, when Imus in the Morning occupied the 6am-10amET slot.

For the quarter: in total day, MSNBC finished up 10% in the demo (180,000 vs. 163,000) and up 19% in Total Viewers (473,000 vs. 396,000).

The full MSNBC press release is after the jump…

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O’Hearn Rejoins CNN as EP of New Amanpour Show

ohearn_3-31.jpgKathy O’Hearn has been named EP of the new Christiane Amanpour CNNI program.

The New York-based, half-hour weekday program is set to launch in September, and will air on CNNI as well as Sunday afternoons on CNN/U.S.

O’Hearn moved to the Special Events unit in July at ABC News after serving as EP of “This Week with George Stephanopoulos.” She previously oversaw CNNfn and “American Morning with Paula Zahn.”

Click continued to see the CNN release…

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Q1 2009 Ratings: HLN’s Best Ever

HLN has just completed its best quarter in its ratings history, in prime time in the A25-54 demo. The network, formerly Headline News, grew the most in the quarter of any ad-supported cable channel, and its marquee program, Nancy Grace, grew the most of any cable news show, up 90% in the demo versus the same quarter last year.

For the month of March, HLN’s prime time (Mon-Fri) grew 74% in A25-54 demo viewers and 62% among Total Viewers. In total day, HLN was up 40% in the demo and 22% among Total Viewers.


• Morning Express with Robin Meade increased 11% in Total Viewers and 24% in A25-54.

• Issues with Jane Velez-Mitchell grew the 7pmET time period 58% in Total Viewers and 52% in A25-54.

• Nancy Grace at 8pmET was up 82% in Total Viewers and 90% in A25-54. The re-air at 10pmET was up 63% in Total Viewers and 66% in the demo.

• The Lou Dobbs Tonight re-air at 9pmET increased 19% in Total Viewers and 31% in A25-54.

• Showbiz Tonight increased 18% in Total Viewers and 35% in A25-54.

The Scoreboard: Sunday, March 29

25-54 demographic: (L +SD)

Total day: FNC: 229 | CNN: 159 | MSNBC: 202 | HLN: 119

Prime: FNC: 277 | CNN: 156 | MSNBC: 300 | HLN: 115

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC NewsHQ: FNSunday: Report: Huckabee: Hannity: Geraldo: Huckabee:
  171 179 227 291 273 266 212
CNN Zakaria: Newsroom: Newsroom: StateOf: King: Newsroom: Hughley:
  81 132 156 76 167 224 218
MSNBC MTP: Special: Special: Reports: Special: Special: Special:
  121 221 285 260 356 283 290
HLN HLN: Prime: NotJust/NTMe: Grace: NotJust/NTMe: Grace: Showbiz:
  90 115 120/148 154 96/86 119 126

Data by Nielsen Media Research. Live and same day (DVR) data.

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The Scoreboard: Saturday, March 28

25-54 demographic: (L +SD)

Total day: FNC: 272 | CNN: 190 | MSNBC: 204 | HLN: 138

Prime: FNC: 237 | CNN: 171 | MSNBC: 214 | HLN: 118

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC HQ/JER: Belt./FNW: Report: O’Reilly: Beck: Geraldo: JER/Belt.:
  235/258 245/255 229 209 256 245 172/176
CNN Newsroom: SitRoom: Newsroom: Cooper: King: Hughley: Newsroom:
  192 131 161 165 155 194 210
MSNBC Special: Special: Special: Investig.: Investig.: Investig.: Investig.:
  323 312 329 227 217 199 244
HLN HLN: Prime: NotJust/NTMe: Grace: NotJust/NTMe: Grace: Showbiz:
  59 72 79/77 129 62/94 163 178

Data by Nielsen Media Research. Live and same day (DVR) data.

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