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Archives: April 2010

The Scoreboard: Thursday, April 29

25-54 demographic: (L +SD)

Total day: FNC: 339 | CNN: 149 | MSNBC: 125 | HLN: 145

Prime: FNC: 459 | CNN: 150 | MSNBC: 269 | HLN: 221

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly:
  578 442 380 548 397 423 353
CNN Blitzer: Blitzer: KingUSA: Brown: King: Cooper: Cooper:
  198 175 164 116 150 184 153
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Olbermann: Maddow:
  133 151 163 303 273 232 121
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz:
  87 124 189 291 207 174 213


Data by Nielsen Media Research. Live and same day (DVR) data.

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Is Our News Getting Over-Skyped?

The NY Daily News’ Richard Huff writes today about the ever-increasing use of webcams and Skype as a reporting tool in our local (and national) newscasts:

Cell-phone video, Skype and various other technologies are often pitched as being cutting-edge when, in reality, they absolutely lower the quality of the product. Few will admit that, though… Traditionally, new technology has almost always improved a product. TV news, of course, is bucking that trend.

Of course, the decision is not always an aesthetic one. With cutbacks and staff reductions occurring with increasing frequency, Skype can provide an obvious low-cost alternative for a newscast.

“While technology has improved our ability to gather and report the news with remarkable speed and precision, it is, at the same time, allowing news executives to diminish its quality,” a local correspondent told Huff. “Technology should be making the news better – instead, it’s making it cheaper.”

skype_4-30.jpg

What do you think (financial concerns aside)? Vote in our poll after the jump.

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FNC’s Caroline Shively Gives Birth to Baby Boy

shively_4-30.jpg

Fox News correspondent Caroline Shively gave birth to a 11 pound 7 ounce baby boy yesterday. “Special Report” anchor Bret Baier closed his newscast with a note of congratulations to the new mom.

Tom Brokaw on His ‘BIG Wake-Up Call’

BrokawsTM.jpgIn an essay for the wowOwow.com series “The Woman I Love“, NBC’s Tom Brokaw writes about wife Meredith.

The two began dating in college. Meredith became Miss South Dakota and earned good grades, while Brokaw dropped out after “too many parties, girls and booze”:

[Meredith] began refusing my calls and eventually wrote a strongly worded letter saying, in effect, “I am not interested in someone who is at such a dead end and who is such a disappointment to his family and everyone around him.”

It was a BIG wake-up call. I got a job in a local television newsroom and began commuting to school while working full time. My grades and deportment improved markedly but I had given up on Meredith, until one day she approached me and said she had been out of line to write such a harsh critique. I assured her it was just what I needed. One thing led to another and less than a year later we were engaged.

Married since 1962, Brokaw remains “in awe of Meredith’s cool, centered inner compass as she pursued her own life at a comfortable distance from my network profile.”

A Day in the Life of Roland Martin

“We got some pretty dumb people…I mean, I know we’re not supposed to call Americans dumb…but sometimes you gotta go ahead and say it.” Time Out Chicago profiles CNN’s Roland Martin (along with his “ability to call it like he sees it”) and describes him alternately as a “consummate networker,” a fashion plate, and even a “hip, black Bugs Bunny.” Plus, here’s what didn’t make it into the print feature. (h/t Romenesko)

A Sneak Peak at the New CNN Set

Anchor Rick Sanchez posts this little backstage tour of the new CNN set in Atlanta, which will officially be unveiled Monday.

We turn to mediabistro.com video producer and science-fiction expert Weston Almond for his analysis:

It looks like the set of the Enterprise in the series “Enterprise” — the version with Scott Bakula at the helm — as seen through the eyes of a Lifetime movie.

…Ok.

Cursing, Horse Accidents: The ‘Today’ Show’s Interesting Morning

Well, it was an some morning on the “Today” show.

First, Meredith Vieira was demonstrating the dangers of trying to drive and text, but ended up demonstrating the dangers of trying to drive, text, and anchor a morning show. (Original, unbleeped version here, via HuffPost.)

Then, Al Roker was interviewing trackside reporter Donna Brothers when she went flying from atop her horse:

Yes. “Yeow.”

‘Nightline’ Again Number 2 in Late Night

nightline.jpgABC’s “Nightline” made it five weeks as the second-most-watched late night show, finishing behind NBC’s Jay Leno, but ahead of CBS’ David Letterman in total viewers.

Both “Nightline” and the “Tonight” show were down a bit week-to-week with “The Late Show” coming out of re-runs. “Nightline” was third in the A25-54 demo, but also finished second in A18-49.

The numbers for the week of April 19:

Show Network Total Viewers A25-54 A18-49
Tonight Show NBC 3.97M 1.69M 1.36M
Nightline ABC 3.41M 1.44M 1.17M
Late Show CBS 3.23M 1.53M 1.13M

MSNBC Airing ‘Who Do You Think You Are’

Starting this week, MSNBC will be re-airing the run of NBC’s “Who Do You Think You Are” series on Friday evenings at 10pmET through June 11th. The network has regularly swapped reality and documentary programming into that time slot in the past.

Sunday Show Ratings: Apr. 25

sunday-shows4NBC’s “Meet the Press” was the number one public affairs show this Sunday, growing in total viewers week-to-week, but dipping a ratings point in the A25-54 demo.

CBS’ “Face the Nation” moved back into second place, growing in total viewers week-to-week, while ABC’s “This Week” drew a smaller audience than the week previous and was the third most-watched. Both ABC and CBS were also down in the demo.

Cable and network rebroadcasts of “MTP” drew an additional 841,000 viewers. “Fox News Sunday” drew an additional 1.68 million total viewers on cable replays.

Network Program Total Viewers A25-54
NBC “Meet the Press” 3.18M 0.7 rating
CBS “Face the Nation” 2.64M 0.6 rating
ABC “This Week” 2.48M 0.6 rating
FOX “Fox News Sunday” 1.11M 0.4 rating

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