The mornings continue to be good for HLN as “Morning Express” remains a big bright spot for the network.
The August 2010 averages:
Total day (Mon-Sun): 268k total/116K A25-54
Prime (Mon-Sun): 400k total/127K A25-54
Robin Meade‘s morning program (325k total/ 180k demo) is making us start to sound like a broken record. “Morning Express” posted the largest year-to-year growth in cable news — up 25% in total viewership — and is once again #2 in the demo behind FNC’s “Fox & Friends” among the morning shows. Meade also outdrew CNN’s “American Morning” in total viewership for August.
In primetime, HLN is seeing the same decreases the other networks are seeing. Compared to last year, the network is down -14% in total viewers and -25% in the demo.
HLN release after the jump…