
Former CBS Marketwatch CEO Larry Kramer blogs about MSNBC and Fox News on his blog, C-Scape. In a nutshell, Kramer argues that today’s busy media consumer, lacking the time to dig in to issues themselves, instead relies on cognitive shortcuts to familiarize themselves with what the “correct” opinions are, based on their preexisting ideology.
In Kramer’s opinion, Fox News and MSNBC are at the heart of this problem, which he says is “a bad thing for democracy” and leads to a “less-informed but more opinionated public.”
It is, frankly, easier for someone to turn on either Fox News or MSNBC, listen to the frequent opinion expressed, right or left, and benchmark themselves against that opinion rather than forming their own opinion based on independent thinking.
So if a new Supreme Court Justice was named tomorrow, more people would check out what Fox and MSNBC said about him or her, and then quickly decide whether or not they were in favor or opposed to approving the candidate. “If Fox (or MSNBC) like him, so do I,” a viewer can decide, (or the opposite) based totally on that viewer’s political stance and how it relates to Fox or MSNBC.
Kramer is an incredibly smart and well-respected TV executive, but in this case he seems to miss the mark in at least two ways:
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