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Archives: July 2012

The Scoreboard: Monday, July 30

25-54 demographic (Live +SD)

  • Total day: FNC: 264 | MSNBC: NA*| CNN: 84 | HLN: 89
  • Primetime: FNC: 366 | MSNBC: 234 | CNN: 82 | HLN: 95

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
329 417 408 513 358 224 243 195
MSNBC Olympics: Olympics: Matthews: EdShow: Maddow: O’Donnell: EdShow: Maddow:
NA* NA* 197 184 261 257 168 152
CNN Blitzer: Blitzer: Burnett: Cooper: Morgan: Cooper: Burnett: Morgan:
82 106 60 73 72 99 63 62
HLN Express: Express: VelezMitchell: Grace: DrDrew: Grace: Showbiz: DrDrew:
53 73 66 111 92 83 75 57

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Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

The Scoreboard: Sunday, July 29

25-54 demographic (Live +SD)

  • Total day: FNC: 180 | MSNBC: NA*| CNN: 80 | HLN: 136
  • Primetime: FNC: 125 | MSNBC: 160 | CNN: 83 | HLN: 173

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC NewsHQ: FNSunday: Report: Huckabee: Stossel: Report: Huckabee: Stossel:
203 210 175 136 99 140 96 82
MSNBC Olympics: Caught: Caught: Caught: Predator: Predator: Lockup: Lockup:
NA* 100 64 70 170 241 190 172
CNN Newsroom: Newsroom: Newsroom: Newsroom: Morgan: Newsroom: Newsroom: Morgan:
72 71 54 91 89 69 77 101
HLN Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
161 151 145 162 172 184 126 127

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The Scoreboard: Saturday, July 28

25-54 demographic (Live +SD)

  • Total day: FNC: 168 | MSNBC: NA* | CNN: 85 | HLN: 119
  • Primetime: FNC: 120 | MSNBC: 169 | CNN: 58 | HLN: 176

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
Fox News NewsHQ: NewsHQ: Report: Huckabee: Pirro: Stossel: Huckabee: Pirro:
155 208 165 147 94 120 122 144
MSNBC Olympics: Caught: Caught: Lockup: Lockup: Lockup: Lockup: Lockup:
NA* 118 193 137 161 211 230 193
CNN Newsroom: Blitzer: Newsroom: Aurora: Morgan: Aurora: Presents: Morgan:
65 72 60 68 40 64 69 65
HLN Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries: Mysteries:
120 133 133 148 198 181 149 164

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‘Nightly News’ Starts Strong in London

Just as NBC continues to put up Olympic-sized ratings for the Summer games, the first weekend of “Nightly News” broadcasts from London also saw big numbers.

Brian Williams anchored both Saturday and Sunday “Nightly News” from the Tower of London. The broadcasts were sandwiched between daytime and primetime Olympics programming each day.

Saturday “Nightly” had its best total viewer delivery since February 13, 2010 (Vancouver Olympics) and best A25-54 rating since August 16, 2008 (Beijing Olympics).

Sunday “Nightly” had its best total viewer delivery since February 12, 2006 (Torino Olympics), and best A25-54 rating since February 12, 2006 (Torino Olympics).

Total Viewers:

  • Saturday, July 28: 11,682,000 (vs. 11,144,000 for first Saturday in Beijing)
  • Sunday, July 29: 14,469,000 (vs. 14,371,000 for first Sunday in Beijing)

 

Current TV Slates ‘Joy Behar: Say Anything’

Current TV has announced the name and debut date for Joy Behar‘s new show. The program, now called “Joy Behar: Say Anything,” will debut on Current Monday, September 4. The announcement was made at the Television Critics Association Summer press tour in Beverly Hills.

“Current is like the g-spot of television – it may be hard to find but once you find it, there’s nothing better,” Behar said. “On the show, I hope to cut through all of the white noise from other news and analysis shows and encourage talk, and not talking points. There’ll be no agenda other than to entertain, inform and make sure my hair always looks great.”

Behar had hosted a nightly talk show on HLN, but it was canceled in November. Current TV announced her hiring in June.

July 2012 Ratings: News Programs, ‘The Five’ Lead Fox To July Win

As usual, Fox News placed first among cable news channels in July. Compared to July 2011, FNC managed to be up +4% in total viewers, while it declined -7% in the A25-54 demographic in total day. In primetime, the network is down -4% in Total Viewers and -22% in A25-54 viewers.

The ratings for July, 2012:

  • Primetime (Mon-Sun): 1.717M Total Viewers / 327,000 A25-54
  • Total Day (Mon-Sun): 1.070M Total Viewers / 251,000 A25-54

The strongest perforsmers for Fox this month was its news programs “America’s Newsroom,” “Happening Now,” ‘America Live” and “Studio B.” All of them were up in total and demo viewers compared to the same month last year. Given the big news month, punctuated by the tragedy in Colorado, that should not be surprising.

Another winner was “The Five,” which has grown to become a top five show on cable news. It was up +34% in total viewers and +33% in the demo, and had its best month ratings-wise since it launched a year ago.

While dayside was strong, Fox News was down significantly in primetime in both total and demo viewers.

FNC had the top 13 programs in cable news in total viewers, and the top nine in the demo.

July 2012 Ratings: Dayside Shows Strongest For MSNBC

MSNBC continued its run as the #2 cable news network in July, second to Fox News in both total day and primetime. Despite a big news month, MSNBC was still down in both dayparts compared to last year, however.

The ratings for July, 2012:

  • Primetime (Mon-Sun): 713,000 Total Viewers / 221,000 A25-54
  • Total Day (Mon-Sun): 432,000 Total Viewers / 142,000 A25-54

July was a big news month, led by the tragedy in Colorado, and ending with the Olympics. MSNBC had some live Olympics programming at the end of the month, which slightly affected the monthly numbers in the network’s favor. In Total Day, MSNBC was down -3% in Total Viewers and down -11% in the A25-54 demo compared to July 2011 (with Ol;ympics excluded, MSNBC is down -6% in total viewers and -17% in the demo). In primetime, the network was down -5% in Total Viewers and -11% in the demo.

Some highlights for MSNBC included 12 PM show “Now with Alex Wagner,” “Andrea Mitchell Reports,” “NewsNation” and “Martin Bashir,” all of which improved on their July 2011 ratings in total viewers. “The Last Word” also improved in both total and demo viewers compared to last year. That said, those shows were down slightly in the demo.

On the other side of the coin: “Rachel Maddow” and “The Ed Show” were down compared to 2011, and the new 3 PM show “The Cycle” clearly has some work to do, and is down double digits compared to “Dylan Ratigan” a year earlier.

Read MSNBC’s release after the jump.

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July 2012 Ratings: CNN Continues to Struggle

CNN was down double digits across the board in July. Compared to July 2011, the network is -20% in Total Viewers and -23% in A25-54 in Total Day. In primetime, CNN is down -23% in Total Viewers and -26% in the demographic.

The ratings for July 2012:

  • Primetime (Mon-Sun): 488,000 Total Viewers / 149,000 A25-54
  • Total Day (Mon-Sun): 355,000 Total Viewers / 109,000 A25-54

Compared to the July 2011, Erin Burnett‘s 7pm hour — home last year to “John King USA” — is down -21% in both Total Viewers and younger viewers. “Piers Morgan Tonight” is down -18% in Total Viewers and -24% in A25-54 viewers. The 10pm edition of “Anderson Cooper 360″ is down -34% in Total Viewers and -36% in A25-54 viewers.

There is some good news for CNN in the 8pm hour of “AC360,” which is up +6% in the demographic and is the only cable news program in primetime to increase among younger viewers year-over-year.

Compared to last month, all of CNN’s daytime and primetime programs are up by double digits in both Total Viewers and A25-54 viewers. Burnett is up +12% in Total Viewers and +15% in the demographic, Cooper is up +27% in Total Viewers and +31% in the demographic, and Morgan is up +18% and +20%, respectively.

July 2012 Ratings: HLN Down Across the Board

Cable news networks were mostly down in July, and HLN was no exception. The network was down across the board compared to July 2011, which saw heavy coverage of the Casey Anthony trial.

The ratings for July 2012:

  • Primetime (Mon-Sun): 318,000 Total Viewers / 115,000 A25-54
  • Total Day (Mon-Sun): 245,000 Total Viewers / 101,000 A25-54

Last year, coverage of the Anthony trial led HLN to its best-rated month ever, which explains the severe year-over-year losses for July 2012: the network is down -65% and -56% in A25-54 viewers in Total Day. In primetime, losses are even worse: -68% in Total Viewers and -61% in the demographic.

 

Guy Adams Gets His Twitter Back, as He Does LIVE Interview on CNN

Guy Adams, a reporter in the Los Angeles bureau of the British paper The Independent just finished up an interview on CNN.

To get you up to speed, Twitter suspended Adams’ account after he Tweeted the corporate email address of NBC Olympics president Gary Zenkel. Adams is among the vocal critics of NBC’s tape delayed broadcast of the Opening Ceremony as well as major events, airing them in primetime instead.

As the interview was underway, CNN had a “just in” banner, announcing that Adams had gotten his Twitter account back.

Adams told CNN anchor Brooke Baldwin he has “quite good reason” to suspect that Twitter suspended his account, “because they have a commercial relationship with NBC.”

“They wanted to give NBC special treatment,” he added, saying he still hasn’t been given a full explanation of why he was suspended. “I didn’t share someone’s private e-mail address. I didn’t share the address of their house. I didn’t share their phone number,” he says. “Online bullying is a serious thing and I wouldn’t want to share any information that could lead to anything that might represent a physical threat to anyone, at least of all an executive for NBC.”

As Adams was doing his LIVE interview on CNN, MSNBC was airing LIVE field hockey action: Team U.S.A. vs. Argentina.

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