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Archives: August 2012

Ratings Notes: On Day Two Of Hurricane Isaac’s Landfall, Fox News Claims Top Spot

Yesterday Hurricane Isaac swept through Louisiana, Missisisppi and other parts of the southeastern U.S., and people were still tuning in to TV get their weather fix Wednesday, even with the RNC going on.

Fox News, which has been dominant in the ratings during the RNC, was number one in total day and primetime, in both total viewers and the adults 25-54. While the bulk of FNC’s coverage was focused on the RNC, it had extensive reports on Hurricane Isaac, most notbaly from Shepard Smith, who was in New Orleans and Mississippi yesterday. During Smith’s hours at 3 and 7 PM–when his coverage was focused on Isaac and not the RNC–FNC handily topped every other network in total viewers, including Weather Channel.

The Weather Channel, which always sees strong ratings growth whenever there is severe weather events, placed number two in total viewers and the demo in total day, and was third in total viewers and second in the demo in primetime. Yesterday Weather was number two across the board, except fore the demo in total day, when it topped all of the cable news channels.

The numbers:

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Sunday Show Ratings: August 26

The Sunday before the RNC is typically a strong one for the Sunday public affairs shows, though the ratings weren’t exactly a blowout on Sunday. CBS’ “Face the Nation” was tops in both total and demo viewers, followed by NBC’s “Meet the Press.” ABC’s “This Week” had a reasonably strong number three showing, with “Fox News Sunday” and “Al Punto” rounding out the top five.

Compared to the same week last year, only CBS was up in total and demo viewers, with NBC and ABC down. Fox was down in total viewers but up slightly in the demo. This weeknd last eyar was Hurricane Irene, which likely boosted viewership, apparently moreso than the RNC. “Face the Nation” is up +8% and “This Week” is up +2%. All the shows are down among younger viewers year-over-year.

Cable rebroadcasts of “Fox News Sunday” averaged a combined 2,972,000 Total Viewers and 580,000 A25-54 viewers.

“Face the Nation” is based on the first half-hour only, as the full contiguous hour airs in just 69% of the country.

The numbers for August 26:

Network Program Total Viewers A25-54
CBS
“Face the Nation” 2.90M 843K
NBC
“Meet the Press” 2.67M 763K
ABC “This Week” 2.18M 680K
FOX “Fox News Sunday” 1.34M 482K
Univision “Al Punto” 640K 309K

The Days and Nights of Network Newsers at the RNC

We stopped by the ABC News workspace this afternoon at the Republican National Convention as editors and producers worked on today’s online coverage as well as tonight’s “World News with Diane Sawyer,” the ABCNews.com primetime livestream and the network’s 10pm special which will include Mitt Romney‘s acceptance of the GOP presidential nomination. Rick Klein, who is ABC’s senior Washington editor, sums up what a day is like for network newsers covering the conventions.

The Ticker: Fox/Twitter, ‘GAA’ Makeover, Paul Ryan

  • The executive producer of “Good Afternoon America” Ethan Nelson got a little surprise from his staff this week. Nelson was given an “ambush makeover” by stylist and author Amy E. Goodman. What happened? “Goodman freed him from his drab, behind-the-scenes wardrobe and transformed him into a scene-stealing newsmaker.”
  • GOP VP candidate Paul Ryan is finally doing his round-robin interviews, talking to the evening news anchors and the cable news channels. Ryan was originally slated to do interviews with the morning shows, but that was canceled late yesterday.

The Scoreboard: Wednesday, August 29

25-54 demographic (Live +SD)

  • Total day: FNC: 570 | MSNBC: 201 | CNN: 270 | HLN: 89
  • Primetime: FNC: 1.424 | MSNBC: 367 | CNN: 342 | HLN: 115

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC TheFive: Baier: Shep: O’Reilly: Hannity: RNC: RNC/Greta: Greta:
394 504 648 888 1.282 2.067 1.263 517
MSNBC Matthews: Sharpton: RNC: RNC: RNC: RNC: RNC: RNC:
187 216 286 312 386 402 434 273
CNN Blitzer: Blitzer: RNC: RNC: RNC: RNC: RNC: Morgan:
102 176 169 227 347 451 366 200
HLN Express: Express: VelezMitch: Grace: DrDrew: Grace: Showbiz: DrDrew:
96 84 106 189 68 87 65 55

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U.S. Loses 472,000 TV Households in the Last Year

Nielsen is out with its annual list of the top TV markets. And while there are no big changes — New York is still #1, Los Angeles #2, Chicago #3, and Glendive, MT is still #210 — the company estimates there are now 114,173,690 U.S. television households. That’s down -472,620 (-.4%) from last year as more households forgo TV and get their video news and entertainment from the web and web-enabled devices — or chose not to get it at all. But with a growing general population, now nearing 315,000,000, any retreat is troubling news for networks and stations that depend on the delivery television provides, and the advertising revenue that goes along with it.

Read on for the complete list of TV markets, including which grew (Los Angeles, Dallas) and which did not (New York, Philadelphia).

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Thinking Outside the Box at ‘CBS This Morning’

For its first live remote series of shows since debuting in January, “CBS This Morning” is trying to break the mold.

First, there’s the look: while all three morning shows have broadcast space on the convention floor, “Today and “Good Morning America” originate primarily from their skyboxes. “This Morning” is coming from a makeshift set on the floor of the Forum. It’s collapsed each morning after the show’s close and re-built each night after the convention proceedings.

“You’re taking the audience into a place that they can’t go, and that is always what you’re trying to do,” executive producer Chris Licht told TVNewser during today’s show. “This, at its core, is behind the scenes.”

“This Morning” is also striving to set itself apart editorially, Licht says. For example, all three shows interviewed former Florida Governor Jeb Bush, who will deliver a speech tonight. Although CBS pre-taped the interview before the show began, Licht ran it midway through the show’s first hour, instead of at the top as ABC and NBC did, a decision he said was made to showcase the seasoned interview skills of Charlie Rose and Norah O’Donnell.

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RNC Ratings Night Two: Networks Lose 17 Million Viewers Compared To Night Two Of 2008 RNC

On night two of the Republican National Convention, Fox News Channel was once again the network more people went to to get their political fix. That said, every network was down substantially from the same night  in 2008, when Sarah Palin made her RNC debut.

From 10-(just after) 11PM, when the broadcasters were live, FNC averaged 7.70 million total viewers, including 2.07 million in the key adults 25-54 demo. NBC was next with 4.15 million viewers, including 1.49 million adults 25-54, followed by ABC with 2.86 million viewers including 993,941 A25-54 and CBS with 2.56 million viewers, including 943,519 A25-54. MSNBC drew 1.44 million viewers during the hour, including 402,044 A25-54, while CNN brought in 1.34 million viewers, including 451,270 A25-54.

Only FNC and ABC improved their 10-11PM total viewership compared to day one of the RNC. In the demo, FNC, CNN, ABC, CBS were up compared to yesterday. Every network was also down from 2008, with FNC down 1.5 viewers,  NBC down 3.5 million viewers, CNN down nearly five million viewers, ABC down three million viewers, CBS down two million viewers and MSNBC down about two million viewers. It is worth noting that night two of the RNC in 2008 saw a speech delivered by Palin, who at the time was still a relative unknown.

All told, just over 20 million people were watching last night on the Nielsen-rated networks, compared to 37 million for night two of the RNC in 2008. Night one of the 2012 RNC was roughly on par with night one of the 2008 RNC ratings-wise, making the gap all the more dramatic.

Update: Also worth noting that Hurricane Isaac knocked out power in around 500,000 homes in the southeast. It probably made an impact in the ratings, though not enough to explain the drop entirely.

In primetime from 8-11 PM, the cable networks had continuous coverage (save for some Hurricane Isaac updates). FNC averaged 5.86 million total viewers and 1.42 million adults 25-54. MSNBC averaged 1.30 million viewers, including 366,743 adults 25-54, while CNN averaged 1.16 million viewers, including 341,758.

Update: The business network numbers are in. Once again FBN was on top, averaging 190,000 total and 49,000 demo viewers from 10-11 PM In that same hour CNBC averaged 79,000 total and 25,000 demo viewers. FBN was also on from 8-10 PM, where it averaged 225,000 total and 62,000 demo viewers. Bloomberg TV was on from 9-11, but is not rated by Nielsen.

Morning Show Ratings: Week of August 20

“Good Morning America” wins another week in Total Viewers, but once again “Today” eeks out a win in the A25-54 demo, with a +5,000 viewer lead. “GMA’s” +520,000 total viewer lead is the 2nd-largest margin of victory over “Today” since its first win in April.

Compared to the same week last year, which saw coverage of Hurricane Irene, only “Good Morning America” is up, +5% in Total Viewers.

The averages for the week of August 20:

  • Total Viewers: ABC: 4.837M / NBC: 4.317M / CBS: 2.286M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.783M / CBS: 896K

Oprah And Gayle King To Go Head To Head In The Morning

Following the announcement this morning that today would be Robin Roberts‘ last day anchoring “Good Morning Amercia” before she takes medical leave, ABC announced a number of guests who will be filling in for Roberts.

There are some logical names (as we noted earlier) like Katie Couric, Diane Sawyer and Barbara Walters, but another one stuck out to us: Oprah Winfrey, who will be filling in during the 8 AM hour at some point during Roberts’ absence.

On “GMA” this morning, Lara Spencer mentioned Oprah’s name, adding that she is appearing “because it’s that important.”

Of course, Oprah’s best friend, Gayle King, is the co-host of “GMA” competitor “CBS This Morning.” In April, Oprah was a highly publicized guest on “CTM” (pictured above).

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