TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

‘Dateline’ Wins Friday Night

“Dateline” had a successful return to two-hour episodes Friday night.

The two-hour murder mystery called “Twisted” won the night in Total Viewers averaging 6.02 million. The show grew with each half hour: 5.02 million at 9pm to 6.84 million by the 10:30 half hour.

“Dateline” topped its newsmagazine competion on ABC: A repeat of “What Would You Do?” at 9pm and “20/20″ (which included this story about a former Philadelphia meteorologist) at 10pm. It was a tie at 10pm in the A18-49 demo with “Dateline” and “20/20″ averaging a 1.5 rating.

This was the highest-rated Friday for NBC since April 20. “Datline” will be two hours on Friday nights until the Olympics begin July 27.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!