TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

Deadspin Posts ESPN's Standards and Practices Manual

Deadspin obtained a copy of ESPN’s Editorial Guidelines for Standards and Practices and has re-printed it in full on their website. The manual outlines editorial and advertising guidelines for the World Wide Leader, including restrictions on when condom commercials should be aired (Condom advertisements may not air in any programming ESPN reasonably believes to have significant audience concentrations or appeals to persons under age 17.)

Deadspin takes ESPN to task for what it describes as situational ethics.

In the section on “Civil suits,” which addresses ESPN’s cockeyed treatment of the Ben Roethlisberger story, the entry makes some sensible points about the tricky nature of civil cases and rightly urges “extreme caution” in deciding whether to cover these stories. And then, a few paragraphs later:

“Perhaps, most significantly, is the Associated Press reporting it?”

In other words, let’s let a couple of guys in the AP’s Reno bureau or wherever determine corporate policy for the largest sports media outfit in the world. That’s fine. A little craven, but fine. I’m all for situational ethics. ESPN is a great big monument to situational ethics. Everyone knows that, except maybe the yammering Poynter lady. That’s why a formalized guide to standards looks so silly in a company whose only inviolable standard, that I can tell, is that the folks in charge get to make shit up as they go along.

Yeah, that’s really no different from any other huge company. The bottom line is don’t mess with the brand. If you think the brand is a nest of hypocrisy, well then, mess away. Just be prepared to deal with the consequences.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!