Dobbs Topped Hume In Demo Last Week

A tipster asks: “Did you notice that Lou Dobbs beat Special Report with Brit Hume last week in the Demo?” Well, no I didn’t, but thank you for pointing it out! Using TVNewser’s daily scoreboard, here’s a 6 p.m. ratings track from the week of April 3:

SHOW:   M / T / W / T / F

Hume: 185 / 183 / 215 / 222 / 189

Dobbs: 159 / 269 / 186 / 233 / 198

That’s an average of roughly 199 demo viewers a night for Hume, and roughly 209 a night for Dobbs. (Notice how Hume’s viewership is more constant than Dobbs though.) Hume still had more total (older) viewers…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.