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Donny’s “Best Month Ever”

Wednesday’s New York Post noted that CNBC has renewed The Big Idea with Donny Deutsch.

“This show has a unique voice and people are clicking with it,” Deutsch told the paper. “The show keeps growing, and we’re having our best month ever this month.”

“Best month ever” is quite relative, though. The 10pm show has averaged just 148,000 viewers this month. Since the program’s launch one year ago, it has scratched 151 times in total viewers, 59 percent of the time. In case you’re keeping track at home, here’s a chart:

> Donny Deutsch ratings: 1/24/05 to 1/23/06 (Excel)

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