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Drop The Gimmicks, CNBC

Marketwatch’s Jon Friedman says the “CNBC Squawk Box Fantasy Portfolio Challenge” is lame.

“Sadly, gimmicks of varying types seem to mean a lot to CNBC…these days. Consider the game show-like sweepstakes and former Walt Disney CEO Michael Eisner’s new talk show, to name two.”

He contends “that CNBC is playing a dangerous game by messing with its image as a serious news channel.” More…

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.