TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other blogs, including here on TVNewser.

ESPN Can't Break Into the LA Market

Local is all the rage these days. But can a massive sports media entity force its way into the conversation?

It’s harder than it looks.

Los Angeles Times columnist James Rainey takes a gander at ESPN’s foray into the city’s sports market and comes up with some telling observation. Namely, in the words of one unnamed “insider,” the network expected more than the 2.7 million unique visitors to its Los Angeles-branded site.

Additionally, local sites in Boston, New York, Dallas, and Chicago are struggling to gain a foothold.
The Worldwide Leader has stiff competition, not just from local newspapers, radio, and television, but also from other national outlets such as and These properties, designed for the Internet, are smaller and quicker than ESPN. They can adjust to trends in reporting and, more importantly, Web design faster. As Rainey points out, “The experience verified a truism of Internet journalism – that scoops and brilliant writing can be nice but that user convenience often wins the day.” (Granted, he’s using that point to argue ESPN’s iPhone apps will help gain traction, but the argument works against the slow-moving company as well.)

Local markets are a growth market in the sports world. But ultimately, it’s hard to see ESPN keeping up the experiment long enough to succeed. They have bigger issues on their plate.

Mediabistro Course


PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!