ESPN and Corona Extra announced a multimedia sponsorship agreement Thursday that makes the Mexican beer the presenting sponsor of ESPN’s Friday Night Fights and Golpe a Golpe, ESPN Deportes’ weekly boxing studio show.
Along with fight telecast sponsorship, the agreement includes English and Spanish language in-ring exposure via a center ring mat with the Corona Extra logo, digital and print exposure and on-site activations.
Financial terms were not disclosed. Corona Extra replaces Tecate, which decided not to renew their deal with ESPN in February.
- Congressman Gets Bumped from MSNBC for LeBron James News
- NBC Olympics Nominated for Four Primetime Emmys
- Brazil President to Christiane Amanpour: Nightmares Not as Bad as World Cup Loss
- Costas: NBC Should Say 'Politically Correct BS' on Sterling Controversy Spurring Race Dialogue