ESPN Has Best Year Ever

ESPN’s dominance in the cable television sporting landscape continues to grow.

The Worldwide Leader announced its best-ever fiscal year ratings. According to a fawning release, “The network averaged 858,000 households on a 24-hour basis, breaking the record set last year (809,000) with an increase of six percent.” ESPN also averaged a 0.9 total day rating, its highest since 1990 when there were way fewer options for sports on television.

Some highlights of the year:

• Monday Night Football was up 18 percent from FY09 (10.5 vs. 8.9 rating)
• The 2010 NFL Pro Bowl aired on ESPN and delivered an 8.2 rating
• Regular-season college football was up slightly from FY09, with 4 more games
• College Bowl games were up five percent from last year
• 44 live World Cup games aired in FY10, averaging a 2.0 rating

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.