Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser. ESPN rolled out their new campaign to mark the beginning of the 2011 Major League Baseball season tonight during the New York Yankees vs. Boston Red Sox exhibition game.
The commercial features the voice of actor Kevin Costner and the 30-second spot was produced by Wieden+Kennedy.
[H/T Fang's Bites]
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