ESPN RISE, a multiplatform brand launched in 2008 to produce and air content relevant to high school sports fans, has been renamed ESPN High School.

“ESPN is committed to providing the best high school sports content for fans while creating specific high-quality content and tools for the athlete themselves,” said Glenn Rosenbloom, vice president and general manager, ESPN High School. “By renaming this business, it clearly defines our mission and brings this property into better alignment with the rest of the ESPN networks and content platforms.”

The new brand will roll-out across ESPN platforms throughout August.