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Evening Newscasts Continue Strong Numbers

Last week’s evening news ratings saw big numbers for all three broadcasts. What’s the reason?

“Tough economic news and the arrival of the Obama administration have helped bring more viewers to the broadcast evening news shows, a TV staple that’s been written off many times in the past,” writes The Associated Press’ David Bauder.

When we explored the reason for the continued success of the evening newscasts post-election, Andrew Tyndall, publisher of the Tyndall Report, raised two other possibilities. “A lot of times people are commuting while they are on,” he said. “Mass layoffs will be very good for them.”

And, in less of a downer: “It was really cold last week and people stayed home.”

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