Public Eye's Matthew Felling shot off an email to Howard Kurtz asking him about how he and his publisher were able to keep the contents of his new book so quiet for so long.

We felt we had so much news in the book about the inner workings at the networks that we didn't want it to leak out early. So we settled on a stealth launch that, amazingly, worked in the most gossipy business on the planet. Besides, the reach of the Web now enables you to spread the word in the blink of a news cycle.