Exclusive! (For Four Minutes…)

As the ECO:nomics conference in Santa Barbara wound down today, the big get was California Gov. Arnold Schwarzenegger. CNBC touted their “exclusive” with the Governator three times in the hour leading up to the 4:15pmET interview, and it was branded as such during the interview. One problem — just four minutes after he finished his CNBC interview with Maria Bartiromo, Schwarzenegger was interviewed live in California by FBN’s Liz Claman.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.