Exclusives That Aren't

Someone at CNBC needs to take it easy with the "EXCLUSIVE" button.

Today at 3:07pmET, CNBC's Maria Bartiromo -- with the help of some graphics -- announced, "A 'first on CNBC' interview with the executive chairman, William Ford Jr." Unfortunately, Ford was interviewed on Fox Business Network at 2:37pmET, a half hour earlier.

Yesterday at 9:45amET, both Erin Burnett and Mike Huckman said they had an "exclusive" interview with Leland Wilson, CEO of Vivus. Huckman: "Joining me live from New York City and another CNBC exclusive is Vivus' CEO Leland Wilson." Yes..."another." (Wilson also appeared for an interview on FBN later that day.)

Including the Maddoff mansion "exclusive" that was on multiple networks, that's three in just over a week.

This morning on "Squawk Box," CNBC's Amanda Drury teased a segment about Bernie Madoff's mansion that's going on sale and said, "And another CNBC exclusive: inside Madoff's mansion in Montauk. It's for sale and we have exclusive video." This graphic accompanied it.

Unfortunately, that footage was not exactly exclusive:

Apparently, it was released to everyone for broadcast today. On a related note, maybe this will help Jonathan Silverman make a comeback.

CNBC has been calling Becky Quick's upcoming interview with Warren Buffett an exclusive.

Turns out FBN's Liz Claman, who was the go-to Buffett reporter when she was at CNBC, has a live interview with Buffett at NoonET. CBS' The Early Show will also talk to Buffett who is in New York for his annual charity luncheon at Smith & Wollensky.

For what it's worth, when CNBC teased the segment at 11:28amET they called it a "First on CNBC interview."

> More from CNN: Susan Lisovicz is also taping an interview with Buffett today that will air in the 2pm hour on both CNN and CNN International.

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NBC News has been billing its Meet the Press interview with new General Motors CEO Fritz Henderson, EXCLUSIVE. It's not. Not even for Sunday morning as Henderson is booked on CNN's State of the Union.

Even the New York Times calls the press rounds the "Fritz Blitz:"

Among his many appearances, Mr. Henderson has done one-on-one interviews with The New York Times, The Wall Street Journal, and Detroit's two newspapers. He is practically a regular on CNBC and was interviewed by Lou Dobbs on CNN.

Starbucks CEO Howard Schultz announced the company would begin making instant coffee yesterday, and CNBC's Maria Bartiromo had the first interview with the CEO at 3:40pmET. But on Fox Business Network this morning just after 7:30amET, Alexis Glick's interview with Schultz was called "first on" as well. Glick's interview was taped yesterday, but not quite "first" like the large screen behind her (and multiple chyrons) indicated. An FBN spokesperson tells TVNewser the "first on Fox Business" was put up in error.

On the heels of Ann Curry's recent exclusive with octomom Nadya Suleman, the Today show anchor talked to former President Bill Clinton over the weekend. The interview aired this morning on Today, and was called an "exclusive." But CNN's John Roberts also talked to Clinton this weekend, with the interview airing this morning on American Morning — and we hear his interview took place just before Curry's. As we reported earlier, NBC's Luke Russert also interviewed Clinton, and the former President even made a stop on Martha Stewart's show today.





Click continued to see part of CNN and NBC's interviews...

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Following the news yesterday that Hollywood, FL police were closing the case of Adam Walsh after determining Ottis Toole was the boy's murderer, John Walsh and his wife, Reve, appeared on all three network morning shows today. But on Today, the interview was dubbed "exclusive" (although it was accurately called "the first morning show interview" in the tease). In addition to John and Reve, two of their kids appeared during the NBC interview as well:







• What was exclusive on Today was the announcement by Time managing editor Richard Stengel of the Person of the Year selection.

This morning's "exclusive" on Fox Business Network with Victoria's Secret CEO Sharen Turney...

...wasn't. Turney was on CNBC's Power Lunch yesterday.

...when the Today show called this morning's interview with the parents of murdered Little Rock anchorwoman Anne Pressly exclusive...



...it wasn't so much, because Guy and Patti Cannady appeared on Good Morning America Friday morning.

Pressly worked for the ABC affiliate, KATV. The KATV Website is running an AP story with quotes from the NBC interview.

Sen. Hillary Clinton made news today as she told Fox & Friends host Gretchen Carlson there was "zero" chance she'd join the Supreme Court and "close to zero" she'd ever run for President again.

But Fox & Friends was not the only morning show where the New York senator showed up. She was also on CNN's American Morning a few minutes later. And the John Roberts interview was called "exclusive."

Both interviews were taped yesterday afternoon, with Carlson's taking place first in person and Roberts satellite interview conducted just after. Either way, it certainly wasn't "exclusive" (of course, the "exclusive" tag gets thrown around often).

During the interview, Clinton complimented FNC for its coverage of her campaign. "There were a lot of times when I appreciated the commentators and reporters on Fox who did step up and make that clear," she said.

> Update: The first part of Roberts interview with Clinton on CNN aired at 6:12amET, more than an hour before FNC's.

Click continued to see part of Clinton's interview with Carlson...

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