TVSpy LostRemote FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

FBN’s Kevin Magee: ‘We’re Doing Great’

FBN_Logo090110.jpgTalking Biz News has an interesting interview with Fox Business Network executive VP Kevin Magee.

The interview is pretty wide-ranging, and has a number of interesting anecdotes about his time at CNBC and ABC News, as well as what he is happy with… and not so happy with, at FBN.

We always tweak; that’s what programmers do. I sit in my office with 42-inch monitors all of the time, with the three business networks and Fox News. And most of the time, I’m happiest with what’s on my screen versus CNBC or Bloomberg. It’s a constant operation to put on the best shows that we can.

Inside Cable News also noted that Magee addressed (or rather dodged) the issue of why FBN is not yet rated by Nielsen:

We’re doing great. We don’t release ratings because we’re not a full-service Nielsen subscriber. We need to have a bit more faith in their ability to count our heads. But anecdotally, we’re catching on ways that we didn’t see six months or a year ago. Don Imus has been a big help to us in terms of visibility. I’m getting more comments from people about Liz Claman. People like what they’ve seen.

For what it is worth, networks complaining about Nielsen’s reliability is nothing new. Even the broadcasters have issues with the service. That is part of the logic behind forming CIMM, which is devising an alternative measurement system that would more accurately measure TV viewing while also incorporating views on other devices.

Of course, Fox News trumpets its Nielsen ratings all the time. It is safe to say that if FBN was consistently beating CNBC, it would be trumpeting them as well… and would be rated by Nielsen.

Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in ourĀ Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.