Feb. Sweeps: Today Down 8 Percent vs. ’06

“Today’s ratings loss is Early’s gain,” Variety reports:

“Today is on course to finish first in February sweeps by a wide margin over ABC’s Good Morning America, but it is doing so with 500,000 fewer viewers than last season, when it was lifted by its coverage of the Olympics in Torino.

Meanwhile, CBS’ perennial third-place Early Show gained some ground, helped by the Super Bowl, adding 12% in total viewers over the same frame last year.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.