Feb. Sweeps: Today Down 8 Percent vs. ’06

“Today’s ratings loss is Early’s gain,” Variety reports:

“Today is on course to finish first in February sweeps by a wide margin over ABC’s Good Morning America, but it is doing so with 500,000 fewer viewers than last season, when it was lifted by its coverage of the Olympics in Torino.

Meanwhile, CBS’ perennial third-place Early Show gained some ground, helped by the Super Bowl, adding 12% in total viewers over the same frame last year.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.