February Ratings: For CNN, What Goes Up…

When you broadcast the highest rated debate of all time on cable (and two other highly-rated debates), as CNN did last February, the viewership is bound to go down. And for CNN in February ’09, it did. A lot. Among A25-54 demo viewers, CNN was down 44% in prime time (8-11pm, Mon-Sun). The network was also down 14% in the demo for Total Day (Mon-Sun).

Some of the highlights of CNN’s month: American Morning is up 13%; CNN Newsroom with Rick Sanchez (3pmET) is up 29%; and The Situation Room with Wolf Blitzer is up an average of 7% for its three hours (4-7pmET).

In prime time, Larry King Live is up 19% in Total Viewers and up 8% in the demo.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.