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February Ratings: Fox & Friends & Everyone Else

Fox & Friends saw double digit gains year-to-year. The 7-9amET morning show is up 22% in Total Viewers, averaging 953,000 viewers this month. CNN’s American Morning is up 13% from last year, and is averaging 469,000 viewers.

MSNBC’s Morning Joe has dropped year-to-year. In 2007, MSNBC was airing Imus in the Morning from 6am-9amET. “Joe” averaged 343,000 in February, down 13% in Total Viewers.

Interestingly, in the A25-54 demo, the biggest gains from any show come from HLN, where Morning Express with Robin Meade is up 7% year-to-year for a third place average of 138,000 viewers. It is also up the most of any morning show in total viewers (23%).

Click continued to see how each morning show has fared, year-to-year.

Network ’07 Program ’08 Program Feb ’07 Feb ’08 % Change
FNC Fox & Friends Fox & Friends 784,000 953,000 +22%
CNN American Morning American Morning 415,000 469,000 +13%
MSNBC Imus in the Morning Morning Joe 393,000 343,000 -13%
HLN Robin & Company Morning Express 224,000 275,000 +23%
CNBC Squawk Box Squawk Box 194,000 228,000 +18%

(Total Viewers / Nielsen Live only data)

Network ’07 Program ’08 Program Feb ’07 Feb ’08 % Change
FNC Fox & Friends Fox & Friends 300,000 305,000 +2%
CNN American Morning American Morning 168,000 170,000 +1%
MSNBC Imus in the Morning Morning Joe 132,000 102,000 -23%
HLN Robin & Company Morning Express 129,000 138,000 +7%
CNBC Squawk Box Squawk Box 85,000 78,000 -8%

(A25-54 / Nielsen Live only data)

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