Feeding the “O” Feud — Ratings Edition

After a day of figuring out who’s trying to end the feud between Keith Olbermann and Bill O’Reilly and continuing with a look at Olbermann’s reach at MSNBC (and then putting the whole thing to a poll), how about looking at two recent ratings notes concerning the major players?

• With Rachel Maddow filling in on Countdown and E.D. Hill filling in on The O’Reilly Factor, MSNBC enjoyed a big A25-54 demo win on Friday night (416,000-309,000 viewers). MSNBC also finished first in the demo at 7 and 9pmET, with CNN placing second in both those hours. FNC won in total viewers.

• Thanks to the interview with Sen. Hillary Clinton, The O’Reilly Factor on FNC placed sixth and seventh in the top time-shifted programs for the week beginning April 28. Time-shifted ratings are based on the percentage of increase between live data and live+seven day data. “Increases like that from DVR viewing of 7%+ are very rare for any news program,” writes Bill Gorman.

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