TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

Few Watch Nadal-, Federer-Less Australian Open Final

Neither Roger Federer nor Rafael Nadal reached the final of the Australian Open. Not surprisingly, ratings suffered.

“The Novak Djokovic/Andy Murray Men’s Final drew a 0.4 and 563,000 viewers on ESPN2 early Sunday morning, down 33 percent in ratings and 31 percent in viewership from last year (Federer/Murray: 0.6, 817K), and down 50 percent and 43 percent, respectively, from 2009 (Nadal/Federer: 0.8, 982K).”

However, that’s not the most concerning part.

In 2008, neither Federer nor Nadal reached the final, but almost 700,00 people watched Djokovic and Jo-Wilfried Tsonga battle it out Down Under. While the ratings weren’t Nadal-Fed numbers, they were significantly better than the 2011 final. Should ESPN be worried interest in the Aussie Open is declining?

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!