FNC At 10: “Glitzy Graphics, Brash Marketing & A Take-No-Prisoners Approach”

A 2,000 word WSJ story about Roger Ailes starts with this:

“Over the past 10 years, Roger Ailes transformed the cable-news business using glitzy graphics, brash marketing and a take-no-prisoners approach. His playbook vaulted News Corp.’s Fox News Channel into the industry’s No. 1 spot.

Using a similar approach, he has since taken on a more prominent role at News Corp. — including running the company’s local television stations — but the results aren’t as impressive. Accustomed to operating his own fiefdom, Mr. Ailes has ruffled feathers among other executives. He has started a new TV network, called MyNetworkTV, but it hasn’t shown much sign of life amid a broader slump…”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.