FNC Pilot: “Watch This Right Now?”

> Update: 5:07pm: FNC programming VP “Bill Shine is testing several pilots, and this is one of them,” an FNC spokesperson says…

Last week, TVNewser asked if Fox was working on a show pilot styled after Jon Stewart‘s Daily Show on Comedy Central. Then yesterday, TVNewser asked if conservative talk show host Laura Ingraham was at FNC shooting something over the weekend.

The answers are yes and yes, and they’re apparently related. An anonymous tipster says Ingraham’s pilot is known as “Watch This Right Now.” The tipster calls it “an absolutely terrible rip off of Daily Show” including a “music and video montage” and “mouth replacement of known news figures.” (Huh?) “They want to keep it a secret so they hired all freelance tech people,” the tipster adds. “The writers and producers should be embarassed to show this one to Roger.”

> Update: 3:40pm: “It wasn’t only freelancers working on it,” an anonymous tipster responds.

It’s notable that Fox News would use a controversial figure like Ingraham for the pilot. But FNC tests show ideas all the time, and some obviously never make it to air…

> Update: 3:45pm: Several e-mailers noted that Ingraham’s last cable news venture had a similar name: “Watch It!” aired on MSNBC from 1998 to 2000…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.