"Something BIG is coming to 'FOX & Friends' on March 5th," FOXNews.com says.

What is it? I think Multichannel News knows:

"Fox News Channel hopes to entice more young viewers to Fox & Friends by repeating a success from last year: a sweepstakes offering a viewer a chance to appear on the morning show.

When the network first executed a similar promotion last year, it attracted nearly 400,000 entries."

More: "This year, affiliates serving 24.5 million subscribers have agreed to locally promote the sweepstakes." Details...