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FNC’s 25-54 Prime “Downward Spiral”

April ’05 marks “the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov ’04),” CNN’s press release says. The 25-54 demo is coveted by advertisers. One insider called it a “downward spiral.” FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC’s month-by-month weekday primetime averages in the 25-54 demographic:

Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000

> Also: In April 2005, FNC’s weekday primetime demo average decreased 25% compared to the year-ago, while CNN increased 27%.

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