TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

FNC’s Questions Kent’s Gap Measurement

A Fox News spokesperson says Phil Kent is employing fuzzy math when he says CNN has “made substantial progress in closing the gap” with Fox.

Since the Middle East conflict began, FNC has increased the gap with CNN in the 25-54 demo, by 25 percent in total day and 41 percent in prime (compared to 2006-to-date). The Fox spokesperson joked: “It almost harkens us back to the days of the AOL-Time Warner accounting scandal.”

But I think it’s safe to assume that Kent is taking a longer view of the ratings war — using quarter-to-quarter and year-to-year data…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!